As part of plans to improve its customer experience, Alibaba Group’s B2C online marketplace Tmall has revealed plans to dispatch key teams to a new Shanghai hub.
Its beauty, sports and outdoor departments and its consumer-operations unit will be among the first to move to China’s commercial capital from Alibaba’s Hangzhou headquarters. The company will also set up local operations teams across nearly 20 Chinese cities this year. These teams will provide support and free e-commerce training to merchants.
“The launch of our Shanghai hub marks a new beginning. Our staff will be able to make more frequent visits to clients and help solve their problems then and there,” said Tmall Vice President Yang Guang, who oversees the new hub.
The move comes as Alibaba announced a series of measures to cut down costs and lower entry barriers for merchants and sellers looking to join its platforms. In a closed-door event with merchants, President of Tmall and Taobao Jiang Fan said the priority this year will be to improve the customer experience further and create a better marketplace environment for merchants.
