The Emirate’s retail sector is set to build on 2020 momentum and drive tourism resurgence with a series of global consumer events and promotions.
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced plans to boost the recovery of the Emirate’s tourism industry rolling out a series of new retail consumer events, promotions and campaigns in 2021 under its dedicated retail platform, ‘Retail Abu Dhabi’.
“2021 will see the most exciting roll-out of dedicated ‘Retail Abu Dhabi’ programming, as a result of strategic collaborations with a consortium of global and local, public and private sector entities,” said HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi. “As partners, we are all striving towards a shared goal, which is injecting purpose, passion and energy into the emirate’s tourism reopening and recovery. Introducing unique and first-in-the-region experiences, ‘Retail Abu Dhabi’s’ 2021 calendar will continue to offer opportunities for both the retail and tourism industry.”
The roll-out will continue to strengthen the Emirate’s position as a world-class shopping destination, emphasising opportunities for brands and retailers and hosting a series of global events in the destination in conjunction with a roster of Abu Dhabi Culinary events and programmes throughout the year, starting with the current ‘Layali’ Ramadan campaign.
