Ghost kitchens operator JustKitchen will expand into Hong Kong with the opening of its first facility in the territory.
Positioned at North Point in the Eastern District, Hong Kong’s first JustKitchen facility is scheduled to launch in mid-June. A selection of food menus will be initially introduced, including Body Fit, Craftsman’s Soul-Made Ramen, Boba Mania and BIT Beef Noodle, along with Formosa Chang.
The company also aims to create mixology-based items and menus after its launch, given alcohol delivery is allowed in Hong Kong. JustKitchen’s delivery partners will be Foodpanda and Uber Eats.
“This expansion marks an inflection point in the global element of our competitive strategy,” said Jason Chen, Co-Founder and CEO of JustKitchen. “Based on the solid foundation that we’ve established for the company in Taiwan, we are now ready to execute on the international expansion promised to shareholders and take our proven brands, technologies and standard operating procedures to new markets from this point forward.” Hong Kong is JustKitchen’s second international market after Taiwan. The company believes Hong Kong can support six to eight of its ghost kitchen locations.
