UAE-based e-commerce platform 6thStreet.com and Apparel Group have partnered with Marsaana to host an Interactive Live Shopping experience for customers.
The Interactive Live Shopping experiences will take place with different brands each week. Lasting around 45 – 60 minutes, the events will take place on the companies’ own online store platforms using live streaming. After being introduced by an influencer or a company expert, consumers will have the opportunity to add items directly to their shopping basket and buy them during the event.
Consumers will also have the opportunity to chat with the influencer or expert, creating a personalised and interactive opportunity in turn increasing the conversion and add-to-cart ratio.
Marsa von Walzel, Founder and CEO of Marsaana, commented: “We believe that the entertaining and value adding Live Shopping Experience will become an essential part of e-commerce in the near future. With live shopping video marketing, companies receive immediate engagement, strengthen and personalise their brand profile, and ultimately increase sales.”
