The move forms part of a wider strategy to expand the group’s retail portfolio and move into new lifestyle categories.
Following a tough year for the retail sector due to the Covid-19 and its lasting impacts, Fawaz Abdulaziz Alhokair is looking to expand its current offering, particularly looking to move into the lifestyle category. The arrival of American leisure brand Alo Yoga and Danish variety retailer Flying Tiger compliments this strategy.
Alo Yoga, which sells a collection of yoga clothing and accessories, is set to open its first outlet outside of the US in the Kingdom Centre in Riyadh. Meanwhile, Alhokair has plans to open 45 Flying Tiger outlets over the next five years, with nine outlets and an online store operational in just the first 12 months.
