The French sporting goods retailer has opened its first pop-up kiosk in Moscow, located in the Mesto Vstrechi Angara neighborhood center.
The pop-up kiock aims to increase brand awareness and market share around a nearby full format store whilst serving as a new meeting place for sporting activities in the neighborhood. Moreover, the pop-up kiosk will help Decathlon learn the needs and preferences of various groups of its key audience.
At the kiosk, customers will be able to purchase seasonal goods including scooters, balls and rackets; new and innovative items for running, yoga, swimming, football and also order goods online for any of 70 different kinds of sports with next day delivery or express 3-hour delivery from the nearest Decathlon hypermarket.
Decathlon and ADG Group’s partnership is based on common values and a shared ideology of care for their customers’ needs, listening to their wishes, supporting an active lifestyle and providing accessible goods and services close to people’s homes.
Anna Papaskiri, Project Director at ADG group, said: “We are delighted that such companies as Decathlon support the strategy of creating a proper offer and formats that suit the location and local audience. ADG group provides big opportunities to brands – and it’s not only about square meters, but also about an omnichannel sales and communications strategy complemented with a program of activities, which is one of the favorite things of our neighbors.”
