Shaftesbury has officially announced the opening of Olive Jennings at Seven Dials, marking the first retailer to launch as part of the ‘Start Up with Seven Dials’ pop-up incubator initiative.
The newly-opened Olive Jennings store is offering the brand’s full range of eco-friendly homewares and décor, including hand-made dried flower arrangements and fragrant room mists, all of which are produced with a focus on quality and sustainability. The space is also set to house a series of craft workshops, facilitated by Amy, for visitors to learn the art of hand-tied bouquets and fragrance creation.
Olive Jennings also provides a creative studio service for product and lifestyle photography, elements of which form part of the in-store experience for visitors.
Samantha Bain Mollison, Retail Director at Shaftesbury, commented on the launch: “It has been a pleasure to discover unique and entrepreneurial brands such as Olive Jennings throughout the process of ‘Start Up With Seven Dials’, and we can’t wait to share these discoveries with the public. Olive Jennings stood out to us immediately for its gorgeous product range and well-considered approach to production and quality, all of which align with Seven Dials as a destination.
