The brand’s existing store has been completely refurbished and is now complete with a green interior.
The walls of the new store are lined with hexagonal jewellery boxed, with each one housing a Swarovski treasure. A first of its kind store in the Middle East region, the new Wonderland concept store is complete with a plush green carpet and tables where customers can try on the pieces. Metallic green mannequins which boast a high-polish finish show off the new Swarovski collection of jewellery, which now comes in every colour imaginable.
First unveiled in Paris, Swarovski’s Wonderlab concept has also opened in New York and now arrives in the UAE, among other locations. These stores form part of the brand’s plans to open 28 new Wonderland stores worldwide.
The Wonderland concept was spearheaded by Giovanna Engelbert, Swarovski’s first Brand Creative Director. The new approach has replaced the old navy blue colour with vibrant pink, yellow, green and baby blue.
