H&M’s Sellpy Launches in 20 More Countries

The Swedish second-hand platform is continues its rapid international growth by launching its e-commerce offering in a further 20 European countries.

In June 2020 Sellpy took its first international step and launched in Germany and in February this year, expanded to the Netherlands and Austria. It is now launching its e-commerce in another 20 countries in Europe through a new website, sellpy.com.

H&M Group began its strategic partnership with Sellpy in 2015, through the company’s investment arm H&M CO: LAB with the vision to empower consumers to live in a more circular way and keep fashion in use for as long as possible.

To meet the increasing demand from its European customers, Sellpy will also collaborate with H&M Group’s global supply chain via access to a modern warehouse unit in Poznań, Poland. All processes related to Sellpy’s circular services will be operated by Logistics Region East Europe team, part of H&M Group’s global supply chain.

“Every garment bought pre-owned saves resources for our planet. Demand in our new markets is growing rapidly and therefore it is incredibly fun that we continue to expand so that we can empower more customers in Europe to live circular,” commented Gustav Wessman, Head of Expansion Sellpy.

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