The O2 Welcomes Brand New Experiential Concept

Tikky Town, a brand-new interactive experience designed exclusively for capturing content to post on Instagram and TikTok is joining The O2.

Located on the lower level of Icon Outlet, Tikky Town’s content creation experience spans over 3,000sq ft and is positioned opposite its sister venture, Selfie Factory. The attraction officially opened its doors to visitors on Saturday 29 May and its social media feed filling experience is now exclusively available to The O2’s visitors, adding another unique draw alongside Icon Outlet’s already strong retail offering.

Similar to Selfie Factory, Tikky Town is a ticketed attraction that gives visitors access to roam around various sets for up to 60 minutes, creating content on their own devices. Tikky Town features over 20 unique, colourful environments – including a pink prison room, doodle wall, balloon fan room and more.

Will Bower, Managing Director of Tikky Town, commented: “The launch of sister brand, Selfie Factory, was a huge success and further to the boom of the ‘Instagram and TikTok generation’ we wanted to create a different experience, which was aimed purely at providing a playground for content to be shared on these social channels. Icon Outlet and The O2’s strong destination performance since re-opening provides us with huge confidence that this latest experiential concept will take off following our recent launch here.”

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