The Japanese fashion brand has recently received an investment from CVC, who has now acquired co-control of BAPE.
BAPE has been among the world’s most iconic streetwear brands since its founding in Harajuku, Tokyo, Japan in 1993. BAPE’s line up of labels includes A Bathing Ape, AAPE, Baby Milo, BAPE Black, and Mr. Bathing Ape, which are sold in stores across Asia, North America and Europe.
CVC plans to support the expansion of the business both online and geographically. BAPE will pursue the growth of its presence in overseas markets such as China, the United States and Europe, as well as evolving its online offering to enhance the customer experience and optimizing its marketing and sales channels through increased digitalization.
Yann Jiang, Director at CVC, said: “BAPE is an iconic brand with a loyal fan base that has defined the fashion industry with its premium streetwear designs. We are looking forward to bringing this exciting brand to more markets and new customers around the world.”
