The retailer is extending its popular packaging-free refillable grocery concept to eight additional stores.
The latest stores to feature Fill Your Own include its renewal test and learn format locations at Lisburn, Stratford City London, Sears Solihull, Gyle, Vangarde Monks and Wolstanton Stoke – joining three existing stores in Manchester, Hedge End and Staines Two Rivers. By mid-June, Fill Your Own will also be introduced to M&S stores in Aintree and Meadowhall.
Fill Your Own, which first launched in December 2019, offers over 60 lines of refillable groceries for the whole family – including pasta, rice, cereal, nuts, frozen fruit and the latest range of bake-at-home items such as all butter croissants, pain aux chocolats and apricot twists. The initiative supports M&S’s plan to reduce and reuse plastic and is set to avoid the use of over 300,000 units of single-use packaging over the next 12 months – with over 30 per cent of products outselling packaged versions.
As Fill Your Own expands, M&S is continuing to test, learn and adapt the initiative and in response to customer feedback, the retailer is now highlighting that the concept offers better value per gram compared to packaged alternatives – with the same M&S quality customers love – across shelf-edge messaging.
