The new store, which is located on the lower ground floor, has been opened to celebrate the brand’s 10 year anniversary.
The Saudi-based furnishing brand is continuing its expansion in the region with the opening of its latest store at The Dubai Mall. The new store has been designed with traditional brand colours blended with dark grey hues and metal accents.
Upon entering, customers are immersed on a journey of the senses, with illuminated LED lights and a captivating digital screen that showcases an array of striking visuals. The brand’s newly launched Spring/Summer 21 collection is displayed at the new store. The collection consists of curated designs that have been inspired by the 1970s.
Miles Young, Managing Director of aura Living, commented: “We are very proud to be opening aura’s newest store at The Dubai Mall, giving our customers the chance to shop in the heart of the city. We stand by our promise to provide the best of international trends especially curated to suit the taste of our audience and we look forward to further expansions in the region.”
