The new store is located at Françs Premier Street, in the Golden Triangle of Paris, between Avenue Montaigne and Champs-Élysées.
The new store is designed to look more like a private art gallery than a traditional shoe store. UThe store is distinguished through a mixture of noble woods, white plaster walls, main stainless steel panels and finished with bespoke brass tables and a brush velvet sofa.
Chief Executive Officer, Philippe Gonzalez explains: “I hope this space provides a moment to relax. Where you can discover the brand. Even if the customer doesn’t buy today, he will remember what he learned and will want to come back.”
The store is organised into three service levels which include Ready-to-Wear, By Request and Bespoke. The central space is dedicated to the newly launched By Request service, which allows customers to customise any products from the brand’s collection.
The new Paris store was designed and opened as part of a global expansion which will include new openings in California and the Middle East.
