This is the first store in the world to house the entire range from the Japanese brand, including the Contemporary and Heritage collections.
Located on London’s iconic Regent Street, the new store occupies more than 850sq m across two storeys. The ground floor offers the brand’s entire range of shoes and boasts a large mural made up from three different varieties of marble.
The basement consists of a showroom and gallery which, according to a statement issued by the brand, will be used to support local designers and international artists whilst offering a variety of experiences that connects the brand to London’s rich culture.
The two floors are unified through a luminous pillar that stretches from the basement to the ceiling of the ground floor. The pillar is made up of a two-colour spiral of light that signifies the brand’s philosophy of fusing heritage and innovation.
In celebration of the new store, the brand has released limited-edition models that feature graphics combining the brand’s iconic Tiger Patter with a colour scheme inspired by the London Underground map.
