Shaftesbury has announced the entrance of two independent and artisan operators to St. Martin’s Lane in Seven Dials, as the West End village welcomes visitors back to its unique dining experiences.
WatchHouse has selected a 1,200sq ft unit at number 7 to launch its latest Modern Coffee house, set to be the first of its kind in central London, while boutique ice cream and gelateria, ANITA, has signed for 1,000sq ft of space at number 4 for its UK debut.
The thoughtfully designed WatchHouse coffee and brunch venue will span two levels and serve as a holistic and sophisticated retreat in the hub of London’s West End. Launching in August, the new site will honour the history of the heritage-listed building that it will inhabit on Upper St. Martin’s Lane, and it will encompass WatchHouse’s simple Modern Coffee ethos which unites community, product, design and experience.
Neighbouring WatchHouse will be the debut UK site for ANITA, the boutique ice cream parlour and gelateria renowned for its all natural and homemade range. From modest beginnings in a small Mediterranean kitchen with local market trading almost 20 years ago, ‘Mama’ Anita Avital and her youngest son Nir have built their small ice cream parlour into an international brand, now with branches in Sydney, Barcelona, New York, Tel Aviv and Puerto Rico, as well as a specialist production factory in Italy.
