In a key milestone for the project, URW has signed long-term agreements with: LEGOLAND® Discovery Centre, Kinopolis, REWE and BUDNI.
Two unique concepts in the leisure and entertainment offer of the urban flagship destination have been confirmed. The international children’s and family attraction LEGOLAND® Discovery Centre, part of Merlin Entertainments, is opening its first location in Hamburg at Westfield Hamburg-Überseequartier. The ultimate indoor LEGO® playground is set across 3,400sq m of LEGO themed play and will be one of the largest LEGOLAND® Discovery Centres in Europe.
Furthermore, Kinopolis, one of Germany’s best-known and most successful cinema operators, will also open its first branch in Hamburg which will be the city’s largest cinema. The premium multiplex comprises ten cinema halls with a total of over 2,300 seats. With its state-of-the-art technology and exceptional interior design by renowned architectural office Chapman Taylor, it will set new benchmarks within the cinema industry.
Two key anchor tenants have also signed their contracts for the convenience and local supply retail areas over two and a half years in advance of the opening. Germany’s second-largest food retailer REWE is installing a flagship branch with an overall concept individually adapted to the Westfield Hamburg-Überseequartier location on a sales area of around 3,000sq m.
Additionally, the drugstore chain BUDNI, market leader in the Hamburg metropolitan region, is planning a flagship store of approx. 800sq m in Überseequartier. BUDNI will establish an innovative sales concept designed specifically for the location, which will emphasise the experiential character of shopping and at the same time illustrate the local tradition of the Hamburg-based company in the store design and structure.
