The company is set to expand its home-décor offering to customers with a new 300-piece line.
Target is gearing up to launch a new line of home goods that are designed by Opalhouse in conjunction with Jungalow Founder Justina Blakney. Featuring around 300 items, the upcoming new collection will feature items from bedding to bath products, furniture to wallpaper and more. Prices for the new products will begin at just $10, with the majority of the collection available for under $30.
“Target is known for one-of-a-kind partnerships that deliver incredible design at an amazing value, and this new collection with the inspiring and talented Justina Blakeney will fill our guests’ homes with a whole lot of joy,” says Samara Tuchband, Target Senior VP of Merchandising, Home. “As a multi-year partnership, we look forward to continuing to create beautiful products with Justina that inspire all guests with affordable and accessible design.”
“Jungalow is a small business,” Blakeney wrote in a blog post on Target’s website. “We are a tiny (but mighty) team of nine women who run the business day to day. We normally design one product at a time and slowly build out a collection over the course of a few years. Designing for Target is so incredible because anything I dream up, no matter how unconventional, is feasible.”
