The hotel brand has opened the ‘Hotel Florida Magaluf’ in Majorca, a new concept of flagship hotel for the company.
The hotel has been designed to offer guests a 360˚ holiday experience on the seafront, with music, organic and sustainable elements and gastronomy at the heart of the offering. The individual spaces in Hotel Florida have been created based on the idea of ‘Social Living’ and are designed to promote socialising and creating unforgettable experiences.
While renovating the project, the group developed the ‘Cozy Beach Experience’ concept in the Hotel Florida. The concept creates a direct connection with the Mediterranean sea and great relaxation areas. The ‘Music for every moment’ is another unifying element and leads a connecting thread through the resort. Special attention was also paid to the gastronomy at the resort, with local, fresh, healthy and organic products used.
Yannik Erhart, Chief Executive Officer of Universal Hotels, commented: “The new type of guest coming to Magaluf is looking for emotions, relaxation, entertainment, socialising, disconnection, yet at the same time they want to be connected with the world. All of this is precisely what we are offering in this renovated product, with high standards of quality.”
