The rental app is set to open the brand’s very first physical pop-up store location at Westfield London this July.
Fashion rental app, By Rotation will occupy a 3,300sq ft store at Westfield London. The pop-up will showcase the very best fashion rental items available on the app, as well as host panel discussions, workshops and sustainability masterclasses.
The pop-up will be available from July 1 until July 12 and will allow customers to rent fashion items from brands such as The Vampire’s Wife, Rixo and Ganni, for a charge as little as £3 per day. As well as fashion items and accessories, customers will also be able to rent furniture and homeware items from Studio Arva.
Eshita Kabra-Davies, Founder of By Rotation, commented: “I’m so excited to bring our By Rotation community together at last in real life at Westfield London. We’re building an extremely special network of lenders and renters on the app, and I know the pop-up will extend this further, inviting a new audience into our space to see the fantastic opportunities rental fashion can provide, meeting like-minded people through our workshops at the same time!”
