Located at the IFC Mall, the new store concept reflects the brand’s evolved vision established by Creative Director, John Galliano.
The new store concept was first introduced in the gypsum-cast set at the Autumn/Winter 2018 show. It interprets the brand’s iconoclast codes in facades and interiors. At this new store the defining structures including walls and columns appear as detached objects.
The new store, which spans an area of 95sq m, houses the brand’s complete range of Co-Ed collections, women’s and men’s ready-to-wear pieces, accessories, shoes, small leather goods and jewellery, eyewear and fragrances.
To celebrate the store’s opening, the IFC Mall boutique in Hong Kong will house a new version in red of the Maison Magiela x Reebook Classic Leather Tabi and Club C styles. This latest item marks the latest chapter in the brand’s collaboration.
