The premium womenswear rental pop-up is located at 45 Carnaby Street and contributes to the diverse array of independent brands in London’s most directional shopping location.
The brand’s ‘store of the future’ opened its doors yesterday on June 14, and offers luxury fashion labels in a sustainable way, with a focus on seamless service, curation and community. The concept invites customers to rent garments which are to be returned in either 4 or 12 days with prices starting from £14 – £70.
In an effort to dismantle the traditional retail landscape, nothing from the store goes to landfill, packaging is biodegradable and recycled. In a forward-thinking twist, the pop-up will also showcase smart screens that enable visitors to shop Rotaro’s full online collection, which can then be delivered straight to their door.
George Hyatt, Co-Founder of Rotaro says: “We want to use the store as space for collaboration, inspiration and education. We want to provide a space to bring our community together, host events, panels, workshops and help our community along on their circular fashion journey.”
