Located in mid-town Manhattan, the store occupies a 4,000sq ft space and showcases the product line in an immersive experience that brings the brand to life.
Filson designs, manufactures, and sells men’s and women’s outdoor clothing, accessories, and luggage, and has earned a worldwide reputation for creating products that are built to last, made in America, and guaranteed for life.
Inspired by that ethos, the Heliotrope design team, in collaboration with Filson, and an elite team of builders, craftspeople and fabricators, made it their focus to create a retail space that shared the same level of quality and integrity as the product Filson sells.
The process began by buying an abandoned barn in Oregon to salvage materials such as rough-hewn wood siding, posts and beams. These were utilised to create a barn interior inside the store’s 18 feet-tall, double height-space. Inside the ‘barn’, custom, solid fit and painted wood display cabinets to showcase the men’s product lines. The women’s product line is located on the mezzanine overlooking the barn.
Photo Credit: Kevin Scott
