Expansion into New Province for Instacart

The on-demand delivery platform is opening up in Quebec, with localised experiences that are fully accessible in French.

This is the very first time the company has translated its same-day online grocery delivery platform outside of English, developing French-language services for customers, Instacart shoppers and retailers in Quebec. Customers in Montreal can now have goods delivered from the store to their door in as little as an hour from nearly 25 Costco, Les Aliments M&M, and Walmart locations.

Following the initial Montreal launch, Instacart plans to expand to Quebec City, Sherbrooke, and Gatineau over the coming months, and introduce more retailers including Pharmaprix and Sephora. With its June 15 launch in Quebec, Instacart is now accessible in all 10 Canadian provinces and available to more than one million households in Quebec.

“Over the last year, Instacart has served as a lifeline for millions of Canadians, delivering groceries and essentials from more than 1,800 stores across more than 35 retailers countrywide,” said Chris Rogers, VP of Retail at Instacart. “With today’s launch, we’re taking another step toward deepening our commitment to Canada, creating a new way for Quebecers to connect with local brick-and-mortar retailers and seamlessly get the goods they need delivered. We’re proud to introduce Instacart’s first-ever French-language experience in Quebec, and look forward to finding more ways for customers to engage with the local retailers they know, love and trust.”

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