Visitors will be able to meet famous wax figures at Madame Tussauds in Budapest and it is set to open in the Hungarian capital next year.
World-famous attraction brand Madame Tussauds will expand its attraction portfolio with a new launch in Budapest in 2022. The wax figure venue will be the first full-scale franchise of the brand and comes about from an agreement between brand owner Merlin Entertainments and Dorottya Experience Kft.
Set to feature international and domestic current and late famous figures, the star-studded attraction will no doubt play an important role in reviving the tourism in the capital following the Covid-19 pandemic.
“We are delighted to be launching our Madame Tussauds franchise in Budapest with a local partner experienced in the field of brand-building and tourism. This will be the first full-scale franchise attraction of the Madame Tussauds brand. Following a successful opening, we will continue to look at other Madame Tussauds franchise opportunities around the globe, in markets where the brand is not already present. Future partners are already being identified,” said Chris Scurrah, Franchise Director at Merlin Entertainments.
