The fast-food giant is gearing up to rollout “MyMcDonald’s Rewards” its first-ever national rewards program.
The loyalty program is being unveiled at participating stores across the country, via its mobile app, on 8 July. The company began testing the program in November and has gradually expanded it to select cities.
MyMcdonald’s Rewards will offer members 100 points for every $1 spent on qualifying purchases, with 1,500 points available for guests’ first order through the program. Higher amounts of points unlock different rewards, so there are additional free McDonald’s options to choose from with each tier a customer reaches.
“MyMcDonald’s Rewards is just the latest way we are making it easier to enjoy your favourite McDonald’s food as part of our new digital experience growth engine, ‘MyMcDonald’s,’ which aims to provide a fast, seamless McDonald’s experience,” the company said in an official announcement. “No matter how or where you connect with us – through kiosks in the restaurants, digital menu boards at the drive-thru, McDelivery or via our mobile app—MyMcDonald’s will be there to provide seamless, personalised service that’s more customised and rewarding.”
