The retailer is joining forces with Clarks, Hype, JACK &JONES JUNIOR, Little Joule and Somebody’s child, continuing with the momentum gained for their M&S Kids category.
This week, M&S will begin selling iconic Clarks shoes on M&S.com and in eight UK destination stores. This latest brand partnership under ‘Brands at M&S’ is part of continued momentum for the retailer in its strategic shift from “special occasion” clothing and footwear to everyday style and value. This strategy means growing in kids casual categories – from joggers to jeans, alongside M&S retaining its reputation as the “go to” retailer for trusted-quality, value school uniform.
Next month M&S will launch a major Back to School customer campaign focusing on being the “go to” for sustainably sourced schoolwear offering innovation and value, now with the added bonus of Clarks school shoes.
Jill Stanton, Director of M&S Kidswear (Womenswear & Beauty) said: “For millions, an M&S uniform with Clarks shoes is a rite of passage – so we’re making it even easier for parents by offering the option to purchase these together on M&S.com, as well as in eight of our destination stores. Our kidswear mission is to remain the “go to” for Back to School whilst growing our daywear offer and that’s all about being more fun for everyday – more comfortable, more colourful, more casual.”
