The Mercers’ Company has today announced that two independent F&B brands have selected the Mercers’ estate for their debut locations in central London.
The world’s first prison-based coffee company, RedemptionRoasters, has signed for its first location in the West End, whilst authentic Italian gelato brand Badiani, has officially opened its doors to their first central London store.
Built on a mission to up-skill and reduce prisoner re-offending, Redemption Roasters has selected 40 Drury Lane, Covent Garden, for its latest London location and will bring its ethical speciality coffee to the West End for the first time. Using coffee to change lives, the brand runs barista training academies across eight prisons, and its industrial-scale roastery sits within the walls of HMP the Mount, Hemel Hempstead.
Bringing its high-quality Italian gelato to central London for the first time, Badiani has now opened its doors at 2 Mercer Walk and offers its full range of gelato in a cone, gelato cups, compostable gelato boxes and gelato cakes, alongside a selection of traditional sweet crêpes. As with all the brands’ current destinations across London, Badiani’s latest store design is bold and unique, centered around the colour yellow, comprising 56 covers where visitors can enjoy the brand’s signature flavours.
Simon Taylor, Property Director at the Mercers’ Company, added: “We constantly strive to create a real point of difference within our portfolio, offering firm favourites alongside unique concepts in order to curate a distinctive line-up among our streets.”
