Luxury eyewear brand Gentle Monster has unveiled its latest flagship in Starfield Hanam, Seoul.
Opened under the theme ‘Self Similarity’, the new store reinterprets the mathematical concept through visual and spatial elements. The new flagship unit houses various artwork, images and installations representing “the infinite possibility of ‘expansion’” through repeating geometric. The just opened flagship is also home to The Probe, the brand’s six-legged walking robot which can also be seen in the Haus Dosan outlet.
“The kinetic installations located at the facade, repeatedly expanding and contracting, and artwork that express infinite proliferation show Gentle Monster’s unique and artistic perspective on the concept of self-similarity,” the company described.
In addition, a second Nudake store has been launched in South Korea after Gentle Monster chose the same location of Starfield Hanam to launch the unit which offers a range of artistic desserts.
