Allure Store – a new experiential retail store by Allure, the global beauty authority – opens its doors today on New York City’s Lafayette Street.
The store offers an editorial-led selection of the world’s best beauty products and is designed to embody the future of retail by seamlessly integrating Allure’s trusted voice into a 360-degree shopping experience.
The store sells a curated selection of more than 280 makeup, haircare and skincare products from more than 150 brands, which have been handpicked by the brand’s very own beauty experts and have been previously featured in Allure. The store provides an unparalleled level of expertise and innovation by bringing the pages of Allure into a physical retail space where customers can shop by the award-winning brand’s headlines.
“We are so excited to open the doors to the Allure Store and welcome people who are already part of our audience and those who may be meeting Allure for the first time,” said Michelle Lee, Allure Editor in Chief. “This space provides an extraordinary opportunity to highlight Allure’s favorite brands, and gives shoppers the chance to experience our editors’ picks, including the Best of Beauty Award winners, all in one place.”
