The iconic sports brand has opened its first wholly dedicated women’s store at the Mall of the Emirates in Dubai.
The new store, which is adorned with inspirational quotes, features a backdrop of greenery, pink hues and golden accents that are intended to symbolise the brand’s commitment to empowering women in the region.
Customers can shop a number of collections across sports and lifestyle brands, catering to shoppers of all shapes, sizes and backgrounds, and includes exclusive launches and lines from Marimekko, Stella McCartney and Karlie Kloss. The store also stocks modest and hijab sportswear as well as plus size collections.
Vicki Fitzsimons, Senior Brand Director at Adidas MENA, commented: “This store opening marks a new chapter in our continuous effort to celebrate and empower women through sport. The new store brings a unique experience to the female consumers in the region. As we see more and more women from the MENA area making waves on a global scale, we are proud to bring our women’s dedicated store to life for the very first time.”
