The American fashion label has recently opened a brand new store in the German city of Cologne.
Polo Ralph Lauren has recently laid out a number of goals and initiatives for the coming years, including becoming more involved in e-sports and accelerating its own sustainability goals. As well as this, the brand’s ‘Next Great Chapter’ strategy will see the brand target and expand in key areas in countries including Germany, Austria, Switzerland and Eastern Europe, this new store opening in the city of Cologne supports the brand’s new target.
Boasting a key location on Hohen Strasse, the new store offers 227sq m of retail space, housing the brand’s current collections of menswear and womenswear as well as accessories. Customers are also able to utilise the Polo Ralph Lauren Click and Meet option for a range of virtual shopping appointments.
The fit out of the store reflects Polo Ralph Lauren’s typical design with the iconic Polo branding complimented with riveted leather armchais, Persian carpets and other heritage items. Decorative features include vintage suitcases, paintings and large format screens that display brand campaign images and sports motifs.
