As part of a corporate overhaul, the brand is making their digital ordering experience simpler for guests and more intuitive across its mobile app, e-commerce site and third party delivery partners.
As more consumers are shifting to digital solutions, Subway intends to enhance a consistent experience across all Subway restaurants and digital touchpoints. The newly updated Subway app will feature a new dashboard, improved ordering flow and visibility of stock.
The corporate overhaul, which is called ‘Eat Fresh Refresh’, also includes more than 20 menu updates, with 11 new and improved ingredients, six all-new or returning sandwiches, four revamped signature sandwiches and two brand new freshly-baked breads – Artisan Italian and Hearty Multigrain. New ingredients include new deli-thin sliced ham and turkey, hickory-smoked bacon, smashed avocado, artisan BelGioioso fresh mozzarella, and parmesan vinaigrette.
“Subway has been serving freshly made, customizable and better-for-you sandwiches for more than 50 years, and we wanted to give our guests more new and improved flavours,” said Trevor Haynes, President, North America at Subway. “Our new culinary team is delivering monumental updates to the entire core menu. The Eat Fresh Refresh makes Subway better than ever with freshly made, craveable and delicious sandwiches to excite new and returning customers.”
