The Dubai-based property developer has announced the launch of its unique and innovative lifestyle brand, The First Collection.
Long recognised as one of the UAE’s leading property developers thanks to its existing portfolio which consists of 11 key properties including Wyndham Dubai Marina, Millennium Place Marina and TRYP by Wyndham Dubai, the launch of The First Collection marks an important milestone in TFG’s next steps.
The First Group has a pipeline of seven upscale and upper-midscale hotels under development in Dubai, with many of these new projects launching under The First Collection banner. A number of existing properties will also be rebranded in the coming months.
Rob Burns, Chief Executive Officer, commented: “The First Collection brings our assets together under one sophisticated brand, providing a platform for the development of exciting lifestyle experiences that leverage our core strengths while providing investors new opportunities to further capitalise on our long-term growth plans. It will enable us to accelerate our expansion plans in new and existing markets, while ensuring strong brand recognition across our entire portfolio.”
