Shopping centre owners Unibail-Rodamco-Westfield are set to rebrand half a dozen of its centres as Westfield across Spain, Germany, France and Austria.
Set to rebrand in September, the centres will include La Part-Dieu in Lyon, France, La Maquinista and Glories in Barcelona, Spain; Donau Zentrum and Shopping City Süd in Vienna, Austria and CentrO in Oberhausen, Germany.
In March the company opened the 117,000sq m Westfield Mall of the Netherlands, the first Westfield branded centre in the country. The company operates Westfield shopping centres in Stratford and Shepherd’s Bush in London.
Jean-Marie Tritant, CEO of Unibail-Rodamco-Westfield said: “Our portfolio of Westfield destinations in major cities offers global and emerging brands a unique platform that harnesses both physical space and the audience of consumers at our properties. These amazing European assets, with their strong heritage, community contribution and enhanced offer in terms of unique retail, customer service, dynamic events, and opportunity for brand partnerships, are primed to evolve further under the Westfield banner.”
