A leading mall operator will leverage augmented reality (AR) technology to offer immersive experiences in all of its shopping centres.
Brookfield Properties will be granting exclusive virtual air rights in more than 100 mall locations across 42 states and over 150 million square feet of retail space to The Aria Network. The agreement will allow Brookfield to provide endemic and non-endemic advertising through AR technology, powered by the Aria 360° AR platform.
“We are excited to partner with Aria within our retail portfolio,” said Brookfield Properties Senior Director of Strategic Partnerships Patrick Pechous. “Brookfield Properties is always seeking new, innovative experiences for our guests, and we know our shopping centre communities will embrace this new offering.”
“Through this agreement, we are able to leverage millions of square feet of untapped ad inventory – the virtual air rights in the common spaces of leading malls across the country,” said ARIA Co-CEO Darren Mann. “For brands and tenants alike, this brings a highly-immersive and innovative form of advertising, through AR, that engages shoppers directly at the point of purchase, and that they can access simply by being prompted to scan their immediate environment using AR technology on their phones.”
