The retailer has secured space for the new technology and accessories stores across a number of ‘significant’ UK airports.
The brand has continued to explore new business opportunities amid the Coronavirus pandemic and has now successfully won 18 technology and accessories stores across significant UK airports including London Heathrow, London Stansted, Manchester, London Luton, Birmingham and East Midlands.
The stores will trade under the InMotion brand, the retailer’s market leading tech and accessories business in North America. The stores will provide passengers with a superior customer service experience and a combination of premium products from brands such as Apple and Samsung, as well as an extensive range of tech accessories.
In a fully recovered travel environment, WHSmith anticipates that the stores will deliver sales of £60M per year. The brand’s new store opening programme remains on track and of the 100 travel stores won, 16 have been opened to date.
