The two brands have created a limited-edition timepiece that features Nintendo’s most famous character, the plumber Mario.
With this new timepiece Super Mario meets TAG Heuer Connected and the result is a watch that stands out and brings new creativity and daring style to the avant-garde’s watchmaker’s collections. The intrepid, iconic hero comes to life in this luxury smartwatch that combines sport, technology and elegance in one dynamic package. In this collaboration, the TAG Heuer Connected is offering wearers a fun new way to get more active, feeling the thrill of achieving goals throughout the day.
“The inspiration for this collaboration came from our desire to gamify and bring excitement to our new wellness application and Super Mario instantly came to our minds,” says Frédéric Arnault, CEO of TAG Heuer. “And it’s not just his international and intergenerational appeal that clinched it. Mario is the ultimate super-active character whose perseverance and tenacity get him out of every situation. The new hero watchface gives life to this iconic character and encourage users to team up with Mario to get out there and be more active. The TAG Heuer Connected is the perfect companion for a connected life and every active person’s best friend. With this Super Mario limited-edition smartwatch, they can add a bit of fun and originality to their activities and wellness.”
