The nursery and childrenswear retailer is stepping up-its international expansion and has plans to double exports to Central and Eastern Europe over the next year.
The Huddersfield-headquartered company sell in multiple European markets and signed with distribution partners and agents in a total of ten countries, including key markets in Russia, Poland and the Czech Republic. The retailer also added that it was “close” to signing agreements covering a further five countries in the Balkan Peninsula.
Johan Meyfroidt, International General Manager at Mamas and Papas, said in a statement: “There has always been strong overseas demand for British heritage brands like Mamas and Papas and our products have sold successfully in a number of markets for decades. As we step up our global ambitions, we’re exploring multiple routes to market, from distributors and agents to franchisees and licensing partners. What works in Poland may not work in Malaysia, so it’s important we have the agility to tailor our approach to suit local market dynamics.”
