The company has had a strong Q2 and is keeping pace with its target of opening 130 new locations in 2021.
Tropical Smoothie Café continues to expand its footprint amid strong sales. The fast-casual chain opened 38 new locations during the quarter and signed 105 franchise agreements, which included two large multi-unit deals with existing franchisees. So far this year, Tropical Smoothie Cafe has opened 63 locations, signed 200 franchise agreements and is on pace to open 130 cafes in 2021.
The company currently operates more than 975 locations nationwide. It is set to hit a major store milestone this year if it continues at this pace.
“We are driving sales and excitement around our brand with new products, great offers for our loyalty members and convenient ordering through our digital channels,” said Charles Watson, CEO of Tropical Smoothie Café. “This quarter, a record-breaking 75 per cent of our signed agreements came from existing franchisees, which shows they are the heart of our brand and dedicated to our future growth.”
Tropical Smoothie Cafe was ranked No. 11 in the Fast Casual annual Top 100 Movers and Shakers awards, up two spots from the previous year.
