The home goods retailer is adding Casper products to its website, mobile app and select stores in a move that will give a big boost to its bedding and sleep offerings.
As part of the deal, Casper will open its very first branded shop-in-shop at Bed, Bath & Beyond’s newly-designed flagship store on Manhattan’s 6th Avenue. As well as this, Casper products will be available at stores in Manhattan’s Tribeca neighbourhood and in Bridgewater, N.J. with more locations to be added across the US in coming months.
“We are pleased to strengthen our authority in the sleep category by forging this strategic partnership with Casper to make its exceptional and innovative suite of sleep solutions available to our customers,” said Joe Hartsig, Executive VP and Chief Merchandising Officer of Bed Bath & Beyond, and President of Harmon Stores.
“Casper is an ideal complement to our bedding collection. We’re proud that Casper’s first shop-in-shop will be inside our flagship store, and look forward to together serving New Yorkers and all omnichannel customers.”
