The new space has been opened in conjunction with Nike and is filled with nothing except Jordan Brand sneakers and apparel.
A brand new and exciting concept by Nike, the dedicated Air Jordan concept store spans an area of 2,500sq ft and exclusively stocks the Jordan Brand, created by NBA legend Michael Jordan. Filled with the latest trainers and clothing as well as sporting goods, the concept store is a haven for basketball fans and avid sneaker fans.
The stand-alone store has been envisioned as an experiential space and is complete with interactive digital elements and a dedicated in-store pick up point. To celebrate the launch of the store in the Middle East, Nike commissioned a number of artists including Syrian-American Jason Seife, to create unique artwork for the store. The pieces created for the space include reworked complex patterns of Persian silk carpets across canvas and even basketballs.
Just the fourth store of its kind to be launched, the new Dubai location joins Jumpman in Los Angeles, Jordan 1 Hongxing in Chengdu and Jordan 9 Guanghua in Beijing.
