The National Basketball Association (NBA) has officially opened its very first UK flagship store in Carnaby, London.
The new store has been launched in partnership with sports brand Fanatics and the two-floor store houses a collection of official merchandise and memorabilia. British fans will also be able to purchase exclusive products within the store and take advantage of the customisation service to personalise NBA jerseys and hats for all teams.
Steve Griffiths, NBA EME Director, Global Partnerships, stated: “Ahead of our 75th anniversary season, we are excited to welcome fans to the first NBA Store in the UK. UK fans are true connoisseurs of the game, and through our partnership with Fanatics, fans of all ages will be able to celebrate their love of the NBA with an extensive range of official and exclusive merchandise.”
The London opening will be followed up by three additional store locations around the world within the next 18 months as part of the NBA’s partnership with Fanatics.
