Chanel Opens First Ephemeral Boutique in Spain

The very first temporary store in Spain is located in Marbella and will be available until September.

The pop-up is housed inside the Marbella Club hotel and can be seen through the hotel courtyard. The boutique is spread over furnished lounges and displays the brand’s accessories, footwear and ready-to-wear collections.

Upon entering, customers are greeted with The Coco Beach 2021 collection, a launch available only in a selection of the firm’s stores around the world. Further into the pop-up, an ad hoc designed space houses the spring/summer 2021 collection together with the designs of the ‘Le Château des Dames’ capsule.

The pop-up store also boasts a space that is dedicated to a selection of Chanel bags and accessories, including the J12 watch, the Coco Crush jewellery collection, the Les Eaux fragrance collection and the Chanel No.5 perfume.

A statement issued by the brand detailed that the design of the space is inspired by “a private villa by the sea the blends with the paradisiacal surroundings and the relaxed and Andalusian atmosphere of the hotel.”

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