The luxury fashion and perfume house has launched a beauty flagship store on JD.com, aiming to bring its various high-quality cosmetics products to a wider range of Chinese consumers.
Through the partnership, a full line of Givenchy’s beauty products will be available on JD.com including its bestseller Le Rouge 306 lipstick, Prisme Libre Loose Powder, and L’Interdit Eau De Parfum. Givenchy chose to partner with JD.com due to a guarantee of authenticity, high-quality consumers and a strong consumption power, and unparalleled logistics speed.
“With JD’s platform capabilities and its high-quality services, we hope to engage more Chinese consumers who appreciate the beauty of Givenchy brand”, said Sheen Zhang, General Manager of Givenchy Beauty Greater China.
Meanwhile, Terry Wang, General Manager of JD Beauty, commented: “Our cooperation with Parfums Givenchy, another brand of LVMH, will bring a wide range of beauty choices to Chinese consumers. Both sides will also explore innovative cooperation to bring more surprises to Chinese consumers.”
