According to Sitecore, global leader in digital experience management software, 87 per cent of UAE IT decision-makers have fundamentally changed their customer experiences as a response to the pandemic.
The coronavirus pandemic has changed customer demands, needs and behaviours and 88 per cent of UAE IT decision-makers and 84 per cent of MENA IT decision-makers have said their brands have created a deeper connection with their customers over the past year. Organisations have also accelerated their digital transformation roadmaps, with brands advancing their marketing technology more in the last year that in the previous three years prior.
“With 88 per cent of UAE brands, and 87 per cent of MENA brands, changing their customer experience in response to the pandemic, regional brands understand that they need to prioritize digital experiences, especially for Millennials and Generation Z customers,” said Mohammed Alkhotani, Area Vice President – Middle East and Africa, Sitecore. “Leading Middle East brands, such as Mashreq Bank, emphasize the need to put technology firmly at the centre of their business to consistently create personalized experiences.”
