The British sportswear brand has announced a multi-million investment in the Gym King athleisure and performance wear brand.
JD Sports has taken a significantly minority stake in the business with the intention of fast tracking growth and international expansion, specifically in the US, Europe and Asia where it already has a strong presence.
The Gym King brand was established in 2015 by Jay Parker, who commented: “We have continued to see impressive growth over the last 12 months with a focus on our own online, direct to consumer offering alongside our premium wholesale distribution to selected retail partners. The clear synergies with JD will create a strong platform for accelerated growth.”
Peter Cowgill, Executive Chairman of JD Sports Fashion, commented: “We have long admired the Gym King business and have increasingly recognised its potential as we’ve worked more closely together. Investing in Gym King was a natural follow on to strengthen our partnership and is testament to the work Jay and his team have put in over recent years. The future for Gym King has a great number of opportunities and we are delighted to be part of that journey.”
