Make-up brand War Paint for Men has opened its first ever store at 29 Carnaby Street in a 299sq ft space.
Alongside retail products, the new store features an in-store barber through a link-up with The Lions Barber Collective. Other elements of War Paint for Men, which claims to be the leading men’s make-up brand globally, is a service that creates bespoke foundation or tinted moisturiser precisely for the customer’s skin tone in-store.
Samantha Bain-Mollison, Retail Director at Shaftesbury, said: “We are delighted that War Paint has chosen Carnaby as the location of their first ever store. The brand’s new and exciting concept is a great addition to the area. The personalised in-store experiences add to the store’s personality and exclusivity.”
War Paint for Men is now sold in more than 80 countries and is available through a number of retailers such as John Lewis, Harvey Nichols, Reiss, Mr Porter, Sephora, Loft in Japan and Arnotts in Ireland.
