The brand opened its first store in Hamburg last week on Mönckebergstrasse in Hamburg and it features a work of art specially made for the store by Hamburg graffiti artist Anna T-Iron.
In the centre of Mönckebergstrasse, customers can expect a wide selection of boots, shoes, sandals and accessories from the British cult label on a sales area of 107sq m. Located not far from the main train station, Mönckebergstrasse is one of the city’s main shopping streets.
The first branch in Hamburg also picks up on the brand’s characteristic store design with steel and brick elements, which is intended to reflect the spirit of the British label. Wood, concrete and open pipes form the bridge to the brand’s industrial roots and its beginnings as a worker’s shoe. The roots in music and subculture can also be seen in photo prints and video sequences.
Dr. Martens in Hamburg through the collaboration with the street artist Anna T-Iron and presents her work of art over the entire back wall in the checkout area. The Hamburg artwork, which ties in with other collaborations with local artists from all over Germany, artistically combines the iconic 1460 boots and typical Hamburg features such as the banks of the Elbe, seagulls and urban spots with great significance for the underground scene.
