Following a successful year-to-date, City Chic is expanding its fashion group with the purchase of European plus-size online retailer and marketplace Navabi for $9.6M.
Navabi was established in 2009 as an online marketplace aiming at the plus-sized market and over time has developed its own exclusive brands which feature on its store. Despite being predominantly online, the business saw its traffic fall due to the Covid-19 pandemic and has failed to regroup, with traffic remaining below pre-pandemic highs of roughly 10 million customers per year, landing at only 5.8 million customers in 2020.
“Navabi is an exciting strategic opportunity, giving us a great foothold in the €40bn European plus-size market, which is the next key geography in driving towards our vision to lead a world of curves,” said City Chic Chief Executive Officer Phil Ryan. “Over the past decade we have followed Navabi as it has built a strong online marketplace for plus-size brands. The Navabi customer has the same emotional connection that has driven our success, and we are excited to introduce our brands to this European customer base.”
